Holiday Season for Studio Salon Owners
Whether you are a veteran or a new entrepreneur owning your own business, we must remember that we make most of our sales during November and December. Here are a few reminders as we set our marketing calendar for success this holiday season.
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Send out reminders
To book all holiday appointments for the family if they still need to book. Your software should be able to give you a list of who does not have appointments during these two months.
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Meet with your supply representatives
And make sure you have enough retail to make gift packages to promote as family gifts to your existing clientele. We often get pushed packages of products that distributors promote for the holidays, but ensure these are product lines you usually carry. If you already have these items, if they do not sell, you can break them up and put them out as part of your regular inventory with no loss.
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Stocking Stuffers-last minute grabs
Now, this is where you can have fun and go outside your traditional retail orders. Make it fun. Put in easy-grab impulse register areas. I.e: Travel sizes shampoo & conditioners are excellent as people not only use them for stockings but to travel with some of them during the holidays.
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Gift Cards are a must for growing Salon/Spa and wellness businesses
Make sure you have a promotion to give your clients’ families and loved ones the same experience. Provide them with an incentive. A Free Travel item with each Gift card purchase of $50 or More.
Conclusion
Retail and Gift Cards are the key to an outstanding profitable year, DO NOT FORGET! We are working hard to bring you LARGER SUITES to make retail again a forefront of the suite owner’s success. Work Smarter, Not Harde. Blue Salon Suites opening this December 2022 in Sterling, Virginia, will have that extra space you need to crank out retail dollars to your bottom line!
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