4 Strategies to Keep Clients Coming Back to Your Salon or Spa

If you’re a stylist or beauty professional, you know it’s essential to keep your clients coming back. Working on client retention will give you more appointments and more revenue. That’s why Blue Salon Suites and Meevo, our Salon/Spa Software, share how you can impact and keep guests always coming back. 

Make a lasting impression

Making a great first impression in any business is essential to developing a solid relationship with your clients. After all, first impressions are often used to form long-lasting opinions, so you must ensure your clients have a positive experience from the beginning. 

Your clients remember you when you remember them! Create a memorable and personalized experience by getting to know them better and keeping track of essential details. You can start with this:

• Ask about their preferences, interests, or how their week is going.
• Actively listen and genuinely respond without interrupting.
• Remember and reference details they previously shared with you.

Meevo Tip: Keep track of important details about your guest’s visit through Meevo’s client preferences tool. From their favorite refreshment to the conversation you shared during their last visit, collecting and referencing client-specific information dramatically impacts their overall experience.

Simplify the booking and checkout process

When running a Salon/Spa business, it’s crucial to make things as easy as possible for your clients. That’s why simplifying the booking and checkout process is a top priority for many businesses. By streamlining these steps, you can make it quicker and easier for your clients to do business with you. Encouraging guests to rebook their next service in advance makes the checkout process convenient and stress-free for all parties involved. You have to promote repeat business. Try this:

• Make return-visit recommendations and lock in the next appointment.
• Let them know about the busy season ahead to create urgency.
• Ensure their checkout experience is comfortable and seamless.

Meevo Tip: With Meevo’s contactless solutions, your staff can easily schedule future appointments, check out guests, and even allow them to pay for services from their mobile device–all right from your guests’ chairs, so they barely have to lift a finger.

Build the relationship and engage

You must regularly engage with your clients to build strong relationships with them. It means staying in touch even when the client is not visiting. Sending a monthly newsletter, text message, email, or social media update is a great way to keep your business in your clients’ minds and build a meaningful relationship. It also allows you to share valuable information. Try this:

• Send personalized emails thanking them for their visit or wishing them a happy birthday.
• Announce special promotions, events, or exciting news on your social media channels.
• Personally, responding to reviews and letting them know their feedback is important.

Meevo Tip: Foster the connection with your guests through Meevo’s built-in Marketing Suite that lets you create engaging email campaigns with preloaded templates, automate social media posts, and quickly respond to customer reviews on various digital platforms.

Show your appreciation with perks and rewards

Rewarding your clients is a great way to show appreciation and build loyalty. Promotions and loyalty programs help increase profit but also create excitement and add value for your guests. There are various ways to offer rewards, such as discounts on future purchases, exclusive access to new products or services, or elevated customer service. No matter what type of rewards you offer, be sure to communicate the benefits to your clients. When done correctly, rewarding your clients can help build long-term relationships and keep them returning for more. You can give a try to this:

• Provide an exceptional product or service discount on their birthday.
• Offer an irresistible BOGO incentive around the holiday season.
• Create a points or loyalty program that rewards them for their visits.

Meevo Tip: Through Meevo’s membership tool, you can easily manage guest packages, including family sharing, swap, split service options, and more. You can even automate membership billing, so your front desk has one less thing to check off the list.

Conclusion

Keeping your existing clients is easier and more cost-effective than finding new ones. Put these tips into action, and you’ll soon find your appointment books filled with happy repeat customers. Even better if you have Meevo. All our suite owners will have access to this great Salon/Spa Software partnering with Blue Salon Suites!

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